19/01/2009

In un periodo di crisi le 2 ruote lanciano dei "segnali deboli" che talvolta descrivono delle aree di incubazione di nuovi modi di relazionarsi con la mobilità, unendo aspetti "ambientalmente corretti" con nuove tendenze e mode.

19/11/2008

The ever increasing phenomenon of social networking shows itself as a new way to gather useful information for companies. An example on how intelliGO and GPF are making research in this direction.

10/11/2008

The perception of the consumers and their positive attitude about the new fuel types is very dynamic. It is clear Italians are starting to appreciate the "environmental friendly" fuels: how much is it the potential of this attitude?

29/04/2008

Paper&pencil q’aire or PC screen? Traditional face-to-face interview or CAWI (Computer Aided Web Interview)? We have tested both and there are some interesting results...

11/04/08

Weeks ago a serious accident generated a lot of articles on Italian newspapers about diffusion of particolar car segment on the Italian roads...was it the chance to speak about the accident in itself or was it the typical Italian controversy?

11/03/08

During the esomar Automotive Congress Mr Agassi, CEO of Better Place, spoke describing commercial-model for electric-cars promoted by his company.

27/2/08

The fenomenon of product placement / product tie-in is taking more and more part of the new media strategy. The core of the strategy is put the product in the centre of a story, making the product an integrated part of it.

28/01/2008

From a tracking of GPF-intelliGO comes up that more than 18% of Italian families, next purchasers of a new-car, could be interested in buying a low-cost car.

06/02/2008

In the automotive field published data are really a great number and sometimes they give the possibility to make quite important secondary analysis.

20/02/2008

An analysis on ADV expenditure in principal Italian markets reveal an Automotive sector on line with Telcos (high budgets) but with a greater number of different companies "big spenders".