Automotive: an integrated, qualitative car-clinic, with the objective tu support the car maker to plan the new design portfolio proposals for the next 10 years. The study was conducted in several steps: 64 diaries - 10 focus groups 3 hours long - 10 filmed in depth at home with a driving portion – a documentary showing an average day of traffic in Milan.

The f.gs. were moving around the design proposals (sketches) and 4 current vehicles. All the working team and the client have been provided by wi-fi connection (24 clients 8 respondents moderator two translators on site). Two translator to translate into two languages simultaneously.

Automotive: an integrated design and ethnographic qualitative survey in the small MPV segment, the study includes the next steps:

13 diaries including also an ethnographic portion - 6 paired interviews - 150 quantitative in central location - 4 focus groups.

At the end of every step there was a working session half day long with a traditional reporting

Automotive: a clinic product test on a new car-seats proposal in B,B-MPV segment was conducting with a quantitative methodology in CLT: 76 respondents evaluated with a structured questionnaire different versions of car-seats with different fabric andpattern-fabric.
Data-entry process and simultaneous translation of the verbatim was conducted during the clinic.

A qualitative study (national portion of a cross-national study) was conducted during a CLT session. 3 competitors vehicles the one from the client have been showed to test the exterior design appeal of a prototype for a pre-launch. 20 in-depth interviews with a 2 hours long unstructured guideline. A team of 4 qualitative senior interviewers were involved during two days within simultaneous sessions all audio transmitted and translated simultaneously. A long and intense de briefing was the first step to produce a 100 pages Power-point document with interpretation of result, including verbatim.

ICT: an U & A survey was conducted to track the penetration of the phenomenon in Italy, the results have been used by the EMEA and the Italian subsidiary to support the business plans doing different marketing activities in light of different targets (heavy users Vs new potential targets). To reach the goal we did: 2800 F2F interviews representing all the Italian regions with weighing factors to represent families and individuals
The survey was completely managed by intelliGO, from the questionnaire definition to the field running. The weighting factors have been studied collecting different information available from Bureau census (gender, age class, family size and scholar level). At the end a detailed report more than 120 pages long has been prepared to have a two days long working session with the M&R and marketing client’s departments.

Luxury: a concept test on a difficult target (affluent people interested in collecting gold coins) was conducted to weight evidences from a previous qualitative study.
The test was carried out following a quantitative approach, with 400 in-home F2F interviews, 40 minutes long, splitting by clients and prospects. Among the objectives, there were a description of the brand-value of the company in order to understand strengths and weaknesses for a brand-extension in luxury goods market. A final report was delivered at the end of the study, with a presentation of most important finding to the top-management of the client.