The "product car" is one of the most complex ever. Functional features, design with symbolic and brand values, price and promotional offers, trade and after-sale service, client's satisfaction, communication, relationship with ICT world...

This is the "minimum scenario" a car-make has to move within.

 It is not feasible supporting a client of a MR agency without appropriate resources and skills, it would be unrealistic and over-promising.

This is the reason why we founded the Automotive Business Unit, made by a un team of professional researchers of GPF® and intelliGO.